The old site was very clunky with uneditable custom sections, photos as text, and bland product pages. Plus, the old sites didn't really connect with shoppers through brand positioning and messaging.
The new Chaads Clothing site was build from the ground up on a Shopify OS2.0 theme to help with ongoing updates and page building. Design wise, the new site is visually driven to connect with the target market emotionally and help them see themselves wearing Chaads clothing. Functionality wise, the new site features a streamlined app stack and numerous custom elements and UX features throughout.