The all-new Wyld Gear website was built from the ground up to help the brand scale for years to come. The goal was simple: improve the user experience to increase conversion rates and overall website efficiency. To do this, we focused on overall website flow to decrease the time it takes someone to find the product, color, and size they want. We also went very image heavy on each page to show inspire people to get outside with their favorite Wyld Gear products. The website also was built to be easier to update and maintain than ever before with fewer apps and more standardized processes.