Our solution was simple: migrate TwnSqr to a sleek new Webflow funnel-style website that made it crystal clear to understand what TwnSqr does. By moving the platform's public facing marketing site to Webflow, we made it super easy for the TwnSqr team to update with new copy, content, and landing pages. In addition to telling people about TwnSqr, we also went to work to create content that shows what TwnSqr does and how it helps investors.
The primary feature on TwnSqr is the custom scroll-controlled animations throughout the site. We wanted to keep the TwnSqr site as simple as possible so we created a layout with minimal text combined with graphics that show the flow of TwnSqr.