Although there weren't any major issues on the old site, the design felt plain and hadn't been updated as the company grew so there was a lot of missing information which made the site feel even more outdated. In addition, Tier 1 Power had made a pretty big transition away from smart home installations to solar installations so we needed to create a revamped design that matched the brand's mission, vision, and offer.
To help Tier 1 Power compete in the competitive and fairly corporate energy sector, we needed to create a design that felt professional and on brand, but still have that friendly and trusting feel of a local solar company. We also wanted to tackle the previously high bounce rate so we focused on a simple and informational design that had numerous user interactions throughout to keep people entertained. The new Tier 1 Power Webflow website also has calls to actions throughout the site to help with lead generation.
Although it's simple, the new Tier 1 Power website packs a punch with user interactions and lightning fast load times. Plus, the new website is heavily CMS driven so ongoing updates, content additions, and SEO campaigns will be much more sustainable and consistent than ever before.