The previous Retainers Direct website was old and outdated and was no longer in sync with the current business model and product lineup. To help them compete against their competitors, they needed a more descriptive website that went deep into the process that consumers go through to buy a retainer while building value around the brand.
The #1 goal with the new Retainers Direct website was to create an easy to navigate layout that clearly lays out the exact process that people go through when ordering a retainer. Using a highly custom- designed Shopify theme, we created a site that detailed exactly how easy it is to order a custom retainer while selling them on the vision of a perfect smile.