When R.Swiader came to the 253 Media team, their big focus was creating a high-quality, highly visual store that matched the high-fashion brand's look and feel. As we began their migration to the Shopify platform, we focused on creating a design that featured a good balance between intentional white space and branded imagery. In addition to an updated design, we also focused on the customer experience to help people navigate through the collections more quickly. This helped people quickly find the products they are looking for so that the overall checkout process.