Education, education, education. That was the name of the game with the all-new PÜRTREK Shopify store. Based on the analytics of the old site, it was clear that the site didn't answer all of the questions that people had when they were shopping. As we designed the new store, we focused on answering shopper's questions throughout the design so people could be confident in ordering their PÜRTREK products. The other major aspect of the new Shopify store was to create an easy to use wholesale system to help PÜRTREK with their retail orders.