The old Posh Baby website was built on an old, outdated Shopify theme and had a very scattered and confusing flow to it which made it not only hard for customers to find products but only for people to determine which product was the right product for them. In addition, the old website had a very company oriented design to it rather than a customer focused layout. Lastly, the old website had multiple, uneditable hard coded sections which made it tricky to update on the fly without and in-house developer.