The old Perfect White Tee website was built well but needed a revamp to help improve conversions and AOV. Due to these errors, the old site wasn't converting well enough to be very profitable from paid ad scalability.
The freshly revamped Perfect White Tee website was built with content marketing, product value, and AOV in mind. The old site didn't offer much insight into why the brand demands a premium price which made it tough to convert cold traffic. With an emphasis on improved content, educational information about the fabrics and manufacturing, and numerous AOV boosters such as upsells and shipping thresholds, we were able to help Perfect White Tee find a new level of profitability.