To help Nailed Golf improve their conversion rates and overall profitability, the 253 Media team set out to build the new website from the ground up on Shopify. First, we focused on getting the website content and flow dialed in to guide people to the two main collections: shoes and gloves. The major improvement we made content wise was to make the site more visual so people can emotionally connect with the brand. Once we had the main design built, we implemented our premium tech stack to boost profitability and conversion rates as much as possible.
Here are the main features of the new Nailed Golf website: