The goal was simple: migrate to Shopify and increase the conversion rate so NacPro+ could profitably scale. Before we began the migration, we took a deep dive into the analytics with their old WooCommerce to determine exactly where the pinch points were with conversions. The major take away was that there wasn't enough value added on the landing pages and there weren't clear calls to action. As we moved the store to Shopify, we focused on creating value-adding sections on every page to give as much information about the product as possible. By creating a value-driven design, we were able to increase the conversion rate from 1.2% to 3.09% over a 90-day period.