Although Mortgage Meetings is a new firm, the founding team has extensive industry knowledge from previous ventures so we knew that the biggest problem in the industry is over-complication and confusion.
The primary goal with the Mortgage Meetings website was to create a simple funnel that would generate high-quality leads without a hiccup. To tackle this, we focused on creating educational sections throughout the landing page with a single call to action. This design funnels people through the educational process, gets them excited to book a call, and most importantly, negates any action other than booking a call.
Although it's simple, the Mortgage Meetings funnel packs a punch with a solid tech stack including Wistia and Typeform as well as custom branded graphics throughout the site. The funnel is also dialed in with analytics so we can track, and optimize, any potential pinch points that arrise.