There were a few major issue with the old Minutemen Coffee website. The biggest issue was that the old theme was mostly hard coded with un-editable sections. This made updates nearly impossible without the help of a developer. The other major issue was the design was very busy with lots of popups which led to customer confusion, annoyance, and ultimately, lowered conversions.
The all-new Minutemen Coffee Shopify store was built with the customer in mind. Sure customers care about the mission and community of Minutemen, but at the end of the day the goal is to sell coffee so dialing in the store's navigation was crucial. As you cruise through the store, there are multiple ways to shop (by roast, collection, bag size, etc...) so there's a way for everyone to find the exact product they want. In addition, the product pages are also heavily metafield driven to create an easy to update page that's built specifically for each product.
The Minutemen Coffee website features custom sections throughout the store that were designed specifically for the brand. In addition, our Shopify experts built numerous landing pages that are used by both the paid ads and email teams to help boost conversions from each traffic source.