The old Loop AI website was very basic and although it had a well branded style, it was pretty generic and didn't really offer much information about the platform. In addition to the basic style, the old site was custom coded which made updates and website growth costly, time consuming and required a dedicated developer.
By starting with a Figma design, we were able to move quickly and design a site that the entire Loop AI team was excited about. Then we moved to Webflow and developed with Client-First design system to improve consistency and and ease of ongoing growth for Loops AI's internal marketing team.