The main problem with the old website was conversions. When we looked at their HotJar data, we could see that people were scrolling and spending time in value adding sections and size guides but they still weren't quite converting so we went to the drawing board to map out a strategy to build value and get people so excited about their purchase that they wouldn't dare abandon their cart!
To improve conversions and build a scalable foundation on a Shopify 2.0 theme, we helped Little Rad Things build a Shopify store with improved navigation to help guide customers to a the products and collections they are looking for. When looking at HotJar data from the previous website, we could see a lot of back and fourth clicking and a lot of bounces. To combat that we focused on consumer buy-in with content, focused value propositions, and easier site navigation throughout the site.
To give Little Rad Things and fun, yet high-end feel, we custom built editable liquid sections throughout the pages and we heavily modified nearly every section to match the brands overall tone. In addition to custom building, we also implemented our preferred app stack to help with special functions and ease of use for future scaling.