The old Kayode website looked great, however there were a lot of inconsistencies in style and really didn't offer the premium feel that they needed. Based on science and healthy ingredients, Kayode had the product to support a best-in-class product, however their website didn't create that perception for shoppers.
The all-new Kayode Pet Nutrition started life as a Figma design to help our team create a fully custom design to help elevate the brand to the new level in the market. After reviewing analytics from Google and HotJar, we created an improved customer journey that focus on product information, trust building elements, branding, emotional connect. In addition, we needed to create a custom bundling subscription tool to enable new sales offers. With this new build, Kayode's new Shopify store saw a 38% in conversion rate in the first two weeks!