The goal was simple: create a fast Shopify store that made it easy for people to buy merch and made it easy to keep track of customers. For the design, we needed to make a well branded site that matched the feel of the brand. Because the brand has such a unique feel with a mix of colors and art, the site needed to match to increase brand cohesion and awareness. Overall, the new site is simple, clean, and streamlined while giving uses a good experience that matches the community that Green Gold Collective has built.