Farmers Brewing Co.
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Areas for Improvement
Here are the main problem areas we addressed with the old Farmers Brewing Co website:
- Did not integrate with their inventory, payment processing, and shipping
- No simple way to add in new beers
- Outdated and awkward layout that did not have a smooth flow
Our solutions
The old Farmers Brewing Co. website was decent, but needed a lot of work to automate the e-commerce side of the site while adding in a clean and simple CMS for new beers. Because Farmer's Brewing is a unique business that needs to create an incredible user experience for people interested in visiting the brewery or learning about their beers, while having a strong e-commerce platform that integrated with their payment processing and shipping system. To make this happen, we utilized WebFlow and Square and built a fully custom website from the ground up. The new site was designed to be simple to use while having a strong layout to increase SEO and help with craft brewery brand awareness. The new website is able to automate a lot of the manual labor that came from their old e-commerce system, while still making the beer lines easy to update.
Key Features
Here are the key features for the new Farmers Brewing Co website:
- Highly visual website to help guide people to the information they are looking for
- Mix of information based CMS for the beers and an e-commerce store for products
- Custom portal to easily update the website as new beers are released
- Fully integrated and synced with inventory, payment processing, and shipping systems
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