While we were in the planning stages of the new Dented Brick Distillery website, two things became very clear. Dented Brick's incredible story was not being presented very well on the old site and there was a lot of missing information about their craft drinks that could help set them apart from their competitors. As we designed their new website, we focused heavily on story telling as well as presenting unique information that people will care about For example, when a customer is on the product page, our goal was to make them feel like they already had a bottle of Dented Brick in their hand. We also made sure that the while site was very branded and that it shares the Dented Brick story as much as possible with videos, photos, and unique attributes about the distillery. Finally, to help the distillery grow online we created a buildable website that could easily grow as the brand grows.