Because Bold Golf is a newer brand and this is their first website, they didn't have any previous problems. However, a major area of focus for us was differentiation compared to other brands. There are a lot of boutique golf brands on the market and a lot of audience overlap so it was absolutely crucial for us to overcome the obstacle of audience definition.
Because Bold Golf is a newer brand and this is their first website, so they didn't have any previous problems. However, a major area of focus for us was differentiation compared to other brands. There are a lot of boutique golf brands on the market and a lot of audience overlap so it was absolutely crucial for us to overcome the obstacle of audience definition.
Because Bold Golf is a newer brand and this is their first website, so they didn't have any previous problems. However, a major area of focus for us was differentiation compared to other brands. There are a lot of boutique golf brands on the market and a lot of audience overlap so it was absolutely crucial for us to overcome the obstacle of audience definition.