Bold Golf

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As a new brand with a small catalog in a competitive market, Bold Golf needed a simple and easy to use website that would educate customers, build community and show why their products are better than competitor brands.

Areas for Improvement

Because Bold Golf is a newer brand and this is their first website, they didn't have any previous problems. However, a major area of focus for us was differentiation compared to other brands. There are a lot of boutique golf brands on the market and a lot of audience overlap so it was absolutely crucial for us to overcome the obstacle of audience definition.

Our solutions

Because Bold Golf is a newer brand and this is their first website, so they didn't have any previous problems. However, a major area of focus for us was differentiation compared to other brands. There are a lot of boutique golf brands on the market and a lot of audience overlap so it was absolutely crucial for us to overcome the obstacle of audience definition.