Did you know that there are over 700,000 construction companies in the United States (Zippia)? In fact, the United States is the second largest construction market worldwide. What does this mean? Basically, it means there are a LOT of construction companies in the United States and, therefore, a lot of competition for your business.
So how is your construction company going to stand out? What are you going to do to be in the top 1% of construction companies?
Obviously, quality of work, reputation, skill, etc. play a massive role in success; however, one of the less talked about pieces of success for your construction company is your branding, content and overall online presence. On average, people collect three bids for their next project, but to even become one of those three bids, your company needs to have enough “wow factor” to make potential customers choose your business out of the sea of construction competition.
That’s not easy! Especially where there are 10+ pages of Google Business listings for search phrases like “home construction company Salt lake City”. More often than not, people don’t get much further than the first page of Google search results, so it’s important to make sure your company rises to the top. But how?
Let’s say you are running Google AdWords or driving traffic to your website from other online sources – which you should be doing regardless of your SEO rankings – so you are still bringing prospects to your site even without a high ranking. But when they land on your website, are they going to be wowed enough to submit an inquiry for a quote? Probably not if your website has any of these common downfalls:
So, it’s important to make sure that your website is built to perfection to grab the attention of your online audience and showcase your construction company in a way that says, “We are the best company for your next project. Let us provide one of your three estimates today!”
Now you’re probably wondering, “How can I make my website have that 'wow factor’?”Here are the top three ways that you can add that wow factor prospective customers crave and start collecting more bid requests today.
Big, Bold Imagery and Videography
For example, if someone is looking for a custom home builder in their area, show them the custom homes your team has built throughout your website. The goal here is to start building trust so as they scroll and click through the pages of your website, they see your work and learn why your business is the best business to hire. Having full-width photos (and videos) is one of the best ways to show your web traffic what you can do for them, instead of telling them what you can do.
Keep It Simple
Construction projects are big undertakings that have a lot of moving pieces and they can be very intimidating for a lot of people. Showing people just how easy it is to work with you can help relieve prospective customers of any stress they may have and show them that you will be easier to work with than one of your competitors.
Help Them Take Action
One of the biggest lessons that sales coaches teach is asking for the sale. If you don’t ask, how will your prospects know to take action? Your website is no different. Encouraging visitors to your website to take action is a great way to increase conversions because, in reality, you’re selling them on contacting you for an estimate. Some easy ways to add an effective call-to-action include click-to-call buttons, easy contact forms, added value in exchange for contact info, and free quote headlines. All of these are great ways to help people get in touch with you with the least amount of effort on their part.
In summary, your construction company needs to focus on having an industry leading website so that when a prospective customer finds your site while looking for a company they can trust to get their job done, they are wowed enough to take the next step and ask for an estimate.
Now you know why you need a better website, and you know three of the best keys to create a better website, so what is the next step?
Don’t risk losing another job to your competitor because the customer thought the other guy would do a better job. Show them your company has what they need for a job well done. Let 253 Media help transform your construction company’s website into a digital powerhouse today!