With more and more people going online to shop this year, it’s more important than ever to focus on giving prospective customers a great online shopping experience. That means providing all the information they are searching for without over complicating things.
Picking an e-commerce platform to call home can be a daunting task for small businesses. There are a LOT of factors to consider when choosing the right format for your website. At 253 Media, we often recommend Shopify for customers looking to set up a new e-commerce site.
In this article, we will go over the top five reasons why we like to use Shopify.
Integration with social media platforms to help scale sales
One of the most important aspects of selling online is being able to scale. And one of the most common (and for good reason) ways to scale an e-commerce store is through paid social media ads on Facebook and Instagram.
Shopify makes tracking user actions simple. Using your company’s Facebook pixel to guide your audience through a buying funnel, you can track customer interactions including Add To Cart, Initiate Checkout, and Add Payment Information. With that information, you can customize your social media ads to increase engagement and sales.
Simple customer shopping experience
People like things to be easy. Requiring shoppers to search and click through confusing navigation can easily discourage potential customers and drive them away from your website. Shopify keeps the buying process to as few clicks as possible, making the shopping experience streamlined and enjoyable. Faster buying times leads to higher sales conversions! In addition, Shopify makes it simple to add “suggested products” to encourage the upsell and increase your average order value.
Payment gateway integration
Shopify’s payment processing system is pretty simple. It offers competitive rates and doesn’t require a third party account to use. However, if you want (or need) to use a different processor, Shopify has a huge list of third-party merchant accounts that easily integrate into their e-commerce platform.
For “high-risk” businesses, like CBD brands, having a third-party merchant account is necessary because Shopify’s native payment processor doesn’t accept product types. Luckily, Shopify supports a number of third-party integrations designed to work specifically for “high-risk” brands.
Customization using themes for mobile and desktop sites
Although Shopify requires businesses to use a theme, they offer both free and paid themes that are incredibly versatile and can be customized to fit your brand. Shopify themes are also built to be completely mobile-friendly, giving customers that great shopping experience no matter what device they are using.
Another benefit of using themes for the front-end design is that they allow businesses to update their website design without having to re-create all of your product/collection information. Plus, themes can be staged in the back-end, allowing you to make modifications without having to remove the old design before your new design is ready to go!
Does your business use a marketing app like Mailchimp for email marketing? Shopify’s app store makes it easy to integrate all of your platforms into one seamless workflow. Shopfiy also offers a variety of other apps to allow your business website to do pretty much anything you’d ever want.
Creating a custom product? There’s an app for that.
Need help with abandoned cart notifications? There’s an app for that.
Looking for a boost in SEO? There’s an app for that.
Want to build a more robust email list... easily? There’s an app for that.
You get the point. No matter what your e-commerce store needs for success, Shopify has you covered. The only potential downside to Shopify’s extensive app store is cost. The more apps you integrate into your site, the higher the cost. But we can help. At 253 Media, we can work with you to strategically select the apps that will maximize your customers’ experience.
Shopify is one of the leading e-commerce platforms for a reason. Used correctly, it’s affordable, super customizable, and creates a great platform for scaling your sales. If you’re thinking about creating a new or updated e-commerce store, get in touch with us today and learn how a complete Shopify site from 253 Media can revolutionize your online sales.