The old site was very pretty but struggled to convert traffic into customers which was severely hindering brand growth and and ROI from marketing campaigns. Plus, as Spexi grew and adapted, the old site became outdated and no longer.
With heaps of data from A/B testing and traffic analysis combined with new messaging, we designed an all new site for Spexi to improve marketing capabilities and overall marketing performance. We took our learnings from numerous of A/B tests to accurately build a new site that would convert out of the box while giving us a foundation for continued optimization.