Although Cart Tek has been growing for more than a decade, they've always had an old school growth strategy with retail and word of mouth marketing. Although this has worked well, it was time for Cart Tek to modernize and improve their store to help with digital growth.
With a value-driving design, the 253 Media team went to work building a very simple layout that focused on educating people in order for them to make an educated buying decision. With an older demographic as their primary audience, we steered away from complex interaction and the trendy design features and opted for a more traditional layout that offer black and white information around their products.