3X ROAS WITH NEW PRODUCT LINE ON META
ZORRATA
Zorrata recently launched a new product line: Eyewear. Although the response was well received from their current customer base, they experience a higher than expected new customer cost of acquisition on Facebook/Meta. 253 Media conducted a deep dive into Zorrata's current eyewear campaigns and determined their creative was experiencing low CTR's and engagement.


The Challenge
Zorrata recently launched a new product line: Eyewear. Although the response was well received from their current customer base, they experience a higher than expected new customer cost of acquisition on Facebook/Meta. 253 Media conducted a deep dive into Zorrata's current eyewear campaigns and determined their creative was experiencing low CTR's and engagement.




Solution
253 Media developed a robust creative strategy for the new product line using our proprietary formula. With the new creative, we conducted A/B testing with compelling copy to determine the ultimate winning campaign.