PickUp USA Fitness
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Areas for Improvement
PickUp USA's whole differentiator is that they've solved the classic pain points of pickup basketball (unfair runs, no refs, endless waiting), but the old site didn't make that case clearly or emotionally enough. With four distinct offerings — adult pickup, youth development, private training, and court rentals — plus a growing franchise ambition, visitors needed a fast way to understand the full ecosystem and find their entry point, whether that was a free guest pass or franchise inquiry.
Our solutions
253 Media rebuilt the homepage around PickUp USA's core hook — "a better way to play basketball" — leading with the structured, officiated experience that sets them apart from a normal gym run. We organized the four core offerings into clear, equally-weighted sections so hoopers, parents, and franchise prospects can each find their path immediately. Real gameplay photography and a "Get a Free Guest Pass" CTA were placed throughout to turn curiosity into a first visit, while a dedicated nationwide expansion section speaks directly to franchise-minded visitors without competing with the player-facing message.
Key Features