BigBadBooth's whole pitch is that they make events go viral, but the old site read more like a standard equipment rental page than a brand activation partner. With four distinct booth types — AI, 360, headshot, and static — potential clients had a hard time quickly figuring out which booth fit their event, and the brand's playful, high-energy personality wasn't coming through. There was also no clear way to showcase the sheer scale and variety of past events, from tech conferences to masquerade parties to product launches, in a way that built instant credibility with corporate event planners.