The old Solar Wholesale website had a very boring feel that didn't encourage engagement. In addition, the site was very text heavy and required users to have razor focus to read all of the content and navigate to the information they needed. By upgrading to a simpler layout that is very image heavy, we are able to guide customers to the information they need faster without forcing them to read a bunch of information. We also reduced the highly technical information that was presented on the site to make customers not feel as overwhelmed. Our goals was to show people how easy DIY solar is to install and having a bunch of technical information made it feel like a lot of work, even though it's not.