Solar Wholesale

Solar Wholesale in West Jordan, UT needed a massive facelift to increase online conversions and give them a platform to push their industry leading DIY solar kit.

Here are the main problem areas we addressed with the old Solar Wholesale website:

  • Awkward flow on a very outdated layout
  • Very small photos that didn't show off the solar systems
  • Very text heavy and technical which was very confusion for customers

Here are the key features for the new Solar Wholesale website:

  • Easy update resource page to add value and generate more leads
  • Video content throughout the site
  • Buildable platform for Solar Wholesale to add more content in phases
  • Strong mobile layout

The old Solar Wholesale website had a very boring feel that didn't encourage engagement. In addition, the site was very text heavy and required users to have razor focus to read all of the content and navigate to the information they needed. By upgrading to a simpler layout that is very image heavy, we are able to guide customers to the information they need faster without forcing them to read a bunch of information. We also reduced the highly technical information that was presented on the site to make customers not feel as overwhelmed. Our goals was to show people how easy DIY solar is to install and having a bunch of technical information made it feel like a lot of work, even though it's not.

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