California Trademark Pools

Because the company was growing and pushing for higher end construction jobs, California Trademark Pools needed a total website revamp to create a higher-quality presentation of the brand.

Here are the main areas we addressed with the new California Trademark Pools website:

  • Showcase projects more visually
  • Easy updates for new projects
  • Increase organic lead generation

Here are the key features for the new California Trademark Pools website:

  • Extremely visual website flow
  • Inspiring copy to emotionally connect with shoppers
  • Funnel-style design with lots of calls-to-action and click-to-call opportunities

Although the old California Trademark Pools website had a lot of great info, it was VERY text heavy and did not visually showcase the amazing work that the CTP team was capable of. To change that, we focused on creating a visual website that makes users feel like they are already on vacation. This visual flow was also designed to showcase CTP's best work so that prospects know that they can trust the CTP team with their new pool construction. To help with lead generation we utilized numerous calls-to-action, downloadable content, and click-to-call buttons throughout the site to make it quick and easy for prospects to submit their inquiry or call the CTP office.

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