Facebook Ads Case Study
Wyld Gear
For years, Wyld Gear has struggled to increase online purchases with Facebook and Instagram ads. Our objective was simple. Help Wyld Gear scale their Facebook Ads.
01
Old problems

Here are the main problems we were faced with Wyld Gear:

  • Historically sporadic Facebook ads with little to no testing
  • No ads funnel structure
  • Very little ad organization to help with analytics and overall optimization
02
Our Solutions

With Wyld Gear's Facebook and Instagram ads, we focused on creating a solid foundation of accurate data that we can use to scale ads overtime. Our team went to work and created a three step advertising funnel to serve specific ads to people at each stage of their buying process. From the top of the funnel to the bottom of the funnel, each ad served a specific purpose and matched customer awareness and commitment. By dispersing the budget across CBO campaigns, we were able effectively use multiple ad sets and without worrying about overpaying for each ad. Finally, by breaking up the funnel into multiple campaigns and multiple ad sets, we were able to make the most of our budget and spend the appropriate amount based on audience sizes throughout the funnel. By the end of the month, we were able to generate $39,479.10 in revenue using only $3,816.14 in ad spend.

03
Key Statistics

Here are the key statistics for Wyld Gear's Facebook Ads:

  • Dates: May 1-31, 2020
  • Roas: 10.35
  • Amount Spent: $3,815.14
  • Total Purchase Conversion Value: $39,479.10
  • Average Cost Per Purchase: $17.51
  • Total Purchases: 218

Facebook Ads For DTC E-Commerce Brands

Ready to become a success Story?

Wyld Gear

For years, Wyld Gear has struggled to increase online purchases with Facebook and Instagram ads. Our objective was simple. Help Wyld Gear scale their Facebook Ads.

Here are the main problems we were faced with Wyld Gear:

  • Historically sporadic Facebook ads with little to no testing
  • No ads funnel structure
  • Very little ad organization to help with analytics and overall optimization

With Wyld Gear's Facebook and Instagram ads, we focused on creating a solid foundation of accurate data that we can use to scale ads overtime. Our team went to work and created a three step advertising funnel to serve specific ads to people at each stage of their buying process. From the top of the funnel to the bottom of the funnel, each ad served a specific purpose and matched customer awareness and commitment. By dispersing the budget across CBO campaigns, we were able effectively use multiple ad sets and without worrying about overpaying for each ad. Finally, by breaking up the funnel into multiple campaigns and multiple ad sets, we were able to make the most of our budget and spend the appropriate amount based on audience sizes throughout the funnel. By the end of the month, we were able to generate $39,479.10 in revenue using only $3,816.14 in ad spend.

REady to become a success story?

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