With Wyld Gear's Facebook and Instagram ads, we focused on creating a solid foundation of accurate data that we can use to scale ads overtime. Our team went to work and created a three step advertising funnel to serve specific ads to people at each stage of their buying process. From the top of the funnel to the bottom of the funnel, each ad served a specific purpose and matched customer awareness and commitment. By dispersing the budget across CBO campaigns, we were able effectively use multiple ad sets and without worrying about overpaying for each ad. Finally, by breaking up the funnel into multiple campaigns and multiple ad sets, we were able to make the most of our budget and spend the appropriate amount based on audience sizes throughout the funnel. By the end of the month, we were able to generate $39,479.10 in revenue using only $3,816.14 in ad spend.