Here are the problems White Knuckle Kawasaki was facing:
By focusing on regional awareness and brand education first, we were able to warm up the audience and share key benefits of the newest Kawasaki vehicles. We utilized commercial-quality video and eye-catching photos to connect with consumers.
After adding awareness, we then focused on retargeted lead generation to collect the highest quality leads in the area. These leads were then sent directly the dealership's sales team and tagged with the specific vehicle the propspect was interested in.