Here are the main problems we were faced with West Mitsubishi:
Our main goal was to educate local shoppers about the Mitsubishi brand and show them why they should buy a brand new Mitsubishi vehicle. We focused heavily on highly creative content by working with Adventure Labs to film multiple commercial-quality videos for the dealership.
Using our content, we began to push out the videos and retarget viewers with social media lead generation campaigns. This allowed to target people who were familiar with the brand and with the dealership itself, which in turn, led to a higher quality, more responsive lead.