Facebook Ads Case Study
UOMA Beauty
Before UOMA Beauty began working with us, they struggled with earning consistent sales from Facebook Ads due to a lack of structure and data analysis.
01
Old problems

Here are the main problems we were faced with UOMA Beauty:

  • Historically sporadic Facebook ads with little to no testing
  • Sale ads typically performed well, but non-sale ads were very hit or miss
  • No structure made scaling nearly impossible
02
Our Solutions

When the 253 Media team first started working with UOMA Beauty, we noticed something very clearly: the brand had a LOT of potential for massive growth, but there was absolutely no structure to help with budget optimization and continuous ad scaling. After looking over historical data, took insights from content, copy, and audience data to build a new structure that we could use to earn clear, consistent data that could be used for exponential growth.

03
Key Statistics

Here are the key statistics for UOMA Beauty's Facebook Ads:

  • Dates: September 1st - November 30, 2020
  • Roas: 2.76
  • Amount Spent: $14,934.68
  • Total Purchase Conversion Value: $41,168.95
  • Average Cost Per Purchase: $16.38
  • Total Purchases: 912

Facebook Ads For Beauty Brands

Ready to become a success Story?

UOMA Beauty

Before UOMA Beauty began working with us, they struggled with earning consistent sales from Facebook Ads due to a lack of structure and data analysis.

Here are the main problems we were faced with UOMA Beauty:

  • Historically sporadic Facebook ads with little to no testing
  • Sale ads typically performed well, but non-sale ads were very hit or miss
  • No structure made scaling nearly impossible

When the 253 Media team first started working with UOMA Beauty, we noticed something very clearly: the brand had a LOT of potential for massive growth, but there was absolutely no structure to help with budget optimization and continuous ad scaling. After looking over historical data, took insights from content, copy, and audience data to build a new structure that we could use to earn clear, consistent data that could be used for exponential growth.

REady to become a success story?

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