Facebook Ads Case Study
SofHold
Before working with the 253 Media team, Sofhold was purely an Amazon brand with little scalability and no data ownership.
01
Old problems

Here are the main issues with SofHold's advertising strategy:

  • No data ownership
  • High advertising costs with FBA
  • Amazon made omni-channel advertising challenging
02
Our Solutions

To help transition Sofhold from an Amazon-only product, to a scalable, long-term brand, we started with a high-performance Shopify website and professional grade content. From there, we implemented our scaling structure for e-commerce Facebook ads. By starting with lots of testings, we began to find the winning combinations of creative, copy, and targeting which allowed for efficient growth. Unlike other brands we work with, Sofhold was a special case due to being a firearm accessory brand, which means that there are more strict rules for advertising.

03
Key Statistics

Here are the key statistics from Sofhold:

  • Date Range: October 27, 2020 - April 30, 2021
  • ROAS: 4.93
  • Amount Spent: $29,981.01
  • Total Purchase Conversion Value: $147,800.47
  • Average Cost Per Purchase: $15.30
  • Average Order Value: $75.41
  • Total Purchases: 1,960

Facebook Ads for DTC E-Commerce Brands

Ready to become a success Story?

SofHold

Before working with the 253 Media team, Sofhold was purely an Amazon brand with little scalability and no data ownership.

Here are the main issues with SofHold's advertising strategy:

  • No data ownership
  • High advertising costs with FBA
  • Amazon made omni-channel advertising challenging

To help transition Sofhold from an Amazon-only product, to a scalable, long-term brand, we started with a high-performance Shopify website and professional grade content. From there, we implemented our scaling structure for e-commerce Facebook ads. By starting with lots of testings, we began to find the winning combinations of creative, copy, and targeting which allowed for efficient growth. Unlike other brands we work with, Sofhold was a special case due to being a firearm accessory brand, which means that there are more strict rules for advertising.

REady to become a success story?

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