Facebook Ads Case Study
Sock Rocket
When we began working with Sock Rocket, the brand was already well established and had a strong brand awareness, however their paid media strategy was missing. That's where we came in.
01
Old problems

Before working with 253 Media, Sock Rocket had no Facebook ads history, so our team started with a completely blank slate.

02
Our Solutions

With no historical data to go off, the 253 Media team went to work with testing. Over the course of the month, we tested 20 different audiences along with more than 60 different ad combinations (excluding dynamic ad variations) throughout our ad funnel. As we found winning ad combinations we began to move budgets to those ads while continuing to test more ad combinations to help with future scalability.

03
Key Statistics

Here are the key statistics for Sock Rocket's Facebook Ads:

  • Dates: November 1-30, 2020
  • Roas: 6.94
  • Amount Spent: $2,980.54
  • Total Purchase Conversion Value: $20,679.30
  • Average Cost Per Purchase: $9.97
  • Total Purchases: 299

DTC E-Commerce Facebook Ads

Ready to become a success Story?

Sock Rocket

When we began working with Sock Rocket, the brand was already well established and had a strong brand awareness, however their paid media strategy was missing. That's where we came in.

Before working with 253 Media, Sock Rocket had no Facebook ads history, so our team started with a completely blank slate.

With no historical data to go off, the 253 Media team went to work with testing. Over the course of the month, we tested 20 different audiences along with more than 60 different ad combinations (excluding dynamic ad variations) throughout our ad funnel. As we found winning ad combinations we began to move budgets to those ads while continuing to test more ad combinations to help with future scalability.

REady to become a success story?

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