Facebook Ads Case Study
Fore Ladies Golf
When Fore Ladies came to the 253 Media team, they had built a consistent brand with an engaged organic audience and a strong email process, however, they really hadn't spent much on paid ads. The Fore Ladies team came to 253 Media to spark massive growth with a consistent process.
01
Old problems

Here are the key problems Fore Ladies was facing:

  • Very little historical data
  • Huge product catalog made it tough to find a focus
  • Smaller budget made it tough to find results in a timely manor
02
Our Solutions

Because 253 Media began working in the account in the off-season for golf, we focused heavily on testing so that we can start scaling in the busy season. We tested audiences, creative, copy, and offers, however, we also tested the products to focus on to maximize conversions and returns. As the weather warmed up, we began to scale our efforts with all of our learned data and our scaling structure to ensure a consistent and affordable advertising campaign.

03
Key Statistics

Here are the key statistics for Fore Ladies Golf

  • Dates: January 1, 2021 - April 30, 2021
  • ROAS: 4.11
  • Amount Spent: $12,763.09
  • Total Purchase Conversion Value: $52,486.29
  • Average Cost Per Purchase: $38.10
  • Average Order Value: $156.68
  • Total Purchases: 335

Facebook Ads For Outdoor And Sport Brands

Ready to become a success Story?

Fore Ladies Golf

When Fore Ladies came to the 253 Media team, they had built a consistent brand with an engaged organic audience and a strong email process, however, they really hadn't spent much on paid ads. The Fore Ladies team came to 253 Media to spark massive growth with a consistent process.

Here are the key problems Fore Ladies was facing:

  • Very little historical data
  • Huge product catalog made it tough to find a focus
  • Smaller budget made it tough to find results in a timely manor

Because 253 Media began working in the account in the off-season for golf, we focused heavily on testing so that we can start scaling in the busy season. We tested audiences, creative, copy, and offers, however, we also tested the products to focus on to maximize conversions and returns. As the weather warmed up, we began to scale our efforts with all of our learned data and our scaling structure to ensure a consistent and affordable advertising campaign.

REady to become a success story?

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