Facebook Ads Case Study
Clutts Auto Sales
As a used car dealership, collecting high-quality leads from in-market shoppers is crucial for survival. Our team at 253 Media went to work to build a sophisticated and consistent lead generation strategy using Facebook Ads.
01
Old problems

The main problems that Clutts Auto Sales came to us with were:

  • Current leads were not converting into sales
  • Sales team was complaining about garbage leads
  • Monthly sales numbers had been slowly declining

02
Our Solutions

The goal for this month was to increase lead count and increase lead quality. To reach the Clutts Auto Sales goals, we need to keep the cost per lead under $10.00 and increase the qualification for each lead brought to the dealership. To generate a higher quality lead, we were able to utilize Facebook and Instagram ads to collect the following information from the prospect:

  • Name
  • Phone number
  • Email
  • Vehicle of interest
  • Ideal monthly payment

Traffic was driven to the Clutts Auto Sales websites via multiple Google Campaigns targeting buyers looking for specific vehicles, auto loans, and vehicles in a specific price range. By using keyword based targeting coupled with the social media campaigns, we are able to target a wide variety of shoppers on each platform to reach as many people as possible. In total, we were able to track our lead efforts back to 13 sales resulting in a 6.36x ROI.

03
Key Statistics

The key statistics for Clutts Auto Sales are:

  • Total Leads: 120
  • Average Daily Lead Cost Range: $3.33-$34.36
  • Average Frequency: 2.70

Facebook Ads For Used Car Dealerships

Ready to become a success Story?

Clutts Auto Sales

As a used car dealership, collecting high-quality leads from in-market shoppers is crucial for survival. Our team at 253 Media went to work to build a sophisticated and consistent lead generation strategy using Facebook Ads.

The main problems that Clutts Auto Sales came to us with were:

  • Current leads were not converting into sales
  • Sales team was complaining about garbage leads
  • Monthly sales numbers had been slowly declining

The goal for this month was to increase lead count and increase lead quality. To reach the Clutts Auto Sales goals, we need to keep the cost per lead under $10.00 and increase the qualification for each lead brought to the dealership. To generate a higher quality lead, we were able to utilize Facebook and Instagram ads to collect the following information from the prospect:

  • Name
  • Phone number
  • Email
  • Vehicle of interest
  • Ideal monthly payment

Traffic was driven to the Clutts Auto Sales websites via multiple Google Campaigns targeting buyers looking for specific vehicles, auto loans, and vehicles in a specific price range. By using keyword based targeting coupled with the social media campaigns, we are able to target a wide variety of shoppers on each platform to reach as many people as possible. In total, we were able to track our lead efforts back to 13 sales resulting in a 6.36x ROI.

REady to become a success story?

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